How
to Turn
a New Page
after 250 Years

When you have been an institution in Danish culture for 250 years, you easily forget that your past was full of uncertain moments - like the present. Today, Gyldendal faces a disrupted marketplace and a change in people’s reading habits. A new balance between commercial and cultural interests has to be struck, and time has come to remember that this company was never built on tradition, but on an ability to constantly redefine itself.

In 2018, we helped Gyldendal’s new Group CEO, Morten Hesseldahl, and his team author the strategy for the coming years.