Take Off Cooler
Than You Came
Fashion activation platform & cross-media campaign
Something happens to us when we’re going travelling. We step out of our daily lives, and we find ourselves among new people in a new place. It’s a chance for us to be the coolest version of ourselves. That’s why we pack our best clothes, perfume, and accessories for our holiday.
Take Off Cooler Than You Came video
Hero video that takes us behind the scenes of the campaign
This insight was a great opportunity for Copenhagen Airport. They want to inspire travellers to be creative and able to express themselves regardless of their destination – and they want to be positioned as a destination for fashion in its own right. The challenge was to claim that position so that travellers would always come to the airport knowing that all their fashion cravings could be accommodated and that they would always be able to “take off cooler than they came”.
Take Off Cooler Than You Came looks
An example of a social media canvas featuring a curated style that fits a given destination
1st wave developed an activation platform and a cross-media campaign to strategically position Copenhagen Airport as a place for fashion that provides the contemporary traveller with a world of expressions to choose from. In addition to the hero video, the campaign featured relevant fashion products and styles from across the stores of the airport shopping centre and helped travellers across a range of social media canvasses find styles that fit their destination, whether going on a big city retreat, summer holiday, or skiing. Essentially, the activation platform provided Copenhagen Airports with a strategic tool for communicating that the airport is a destination for fashion – and a place where travellers can always take off cooler than they came.
Billboard in the airport
A billboard advertising travel relevant products
