Here Comes
the Sun
Summer activation platform & cross-media campaign
The summer holiday. For many, it’s the best time of year, and our vacation to a sunny destination is where lifelong memories are created. At the same time, this important holiday is also where many less experienced travellers get their yearly trip abroad. For some, it can be a stressful time, and everything needs to go smoothly so creating great memories can become the focal point.
These insights provided Copenhagen Airport with an exciting opportunity. How could they take on the role of attentive hosts that cater to their travellers’ needs? The challenge was to identify what travellers need, when they need it, and then deliver it to them so that they would get the best possible start to their summer holiday. In short: with that great feeling of being travel-ready.
Destination Summer – Get Ready hero video
A travel ready and confident girl makes her way through the airport
The solution was an empowering and inviting summer campaign named Destination Summer – Get Ready. Travellers should always feel content and inspired, so the activation platform served as a tool for Copenhagen Airports to curate those summer essentials that are most relevant to travellers about to embark on their summer holiday. Whether it’s unwinding with a book on a lounger, splashing around in the pool, or basking in the sun that’s on the menu for the travellers, the campaign promoted a curated selection across all touchpoints of those summer essentials that we need to make the holiday perfect. Because when you’re departing from Copenhagen Airport, and summer is your destination, the only thing on your mind should be excitement for the journey ahead.
Destination Summer post on social media
One example of a number of SoMe posts promoting products essential for the summer vacation
Destination Summer market in Copenhagen Airport
A market offering summer essentials, preparing the travellers for their holiday
