Bringing
Your Story
All the Way
‘Home’
Ørsted
360° space safari
Global brand activation
Global brand activation
After initially helping ‘Dong Energy’ define a framework for their repositioning in the lead up to their name-change to ‘Ørsted’, we were eventually invited to help bring the brand’s new positioning statement: ‘Love your home’ to life.
The idea was already there for a 360o VR experience that would lift audiences from the ground into space and give them a taste of the phenomenon astronauts call ‘overview effect’. Our contribution was simply to put Ørsted’s big idea into words and recommend that the words be spoken by actual astronauts.
The result is a VR experience that now has been viewed everywhere - from youtube to the board room at the World Bank.
Ørsted’s 360° ‘Space Safari
Featuring astronaut Helen Sharman
