Let’s Make It a
Gift to Remember
Activation platform & cross-media campaign
Travelling and gifting are two phenomena that go hand in hand. After all, isn’t there a better way to show affection for those you’ve missed while you were away than with a little something to show affection?
Video with Topjaw
The five-hour challenge
At Copenhagen Airport, they already knew this – and they knew that a great share of travellers shop for gifts when they’re travelling. This was a great opportunity for the airport to curate and bring forward relevant gifts from beloved brands. The shopping centre in Copenhagen Airport already hosts a wide range of stores that offer products that are perfect for gifting, so being positioned as a destination for gifting was only natural. And not just any generic gift but that gift you give to show consideration, dedication, and affection.
A Gift to Remember canvas
Featured on social media
The solution was to develop an activation platform for gifting and to position Copenhagen Airport accordingly. A 360-degree campaign, A Gift to Remember featured YouTube stars TopJaw taking on the 5 Hour Challenge, where they arrive in the airport dressed in nothing but white robes and have five hours to get dressed, get full, and get those all-important gifts. But more than anything, the campaign was about Copenhagen Airport helping travellers find the perfect gift by presenting them with most relevant products across canvasses on social media and physical installations throughout the airport. Here, with the help of the “A Gift to Remember” graphical device, travellers were guided towards those items that were perfect gifts for them. Ultimately, the campaign showed travellers that, in Copenhagen Airport, you can always find a gift worth giving; a gift to remember.
A Gift to Remember gifting installation
Installation displaying curated gifting options
