Connecting the World
Since 1925

A single hangar. A wooden terminal. That’s how it all started: a modest airstrip named Kastrup Lufthavn. It wasn’t much, but that was back in 1925, and a lot has changed since then. Indeed, Copenhagen Airport has since transformed into a state-of-the-art international hub on a mission to push the boundaries of innovation, make air travel more accessible, and ensure that time spent there feels like it flies by — all while keeping sight of their ambitious net-zero goals.

The 100th anniversary hero film

Featuring both historical footage and AI photo animations

Fast forward nearly a century, and 2025 marks a huge milestone: Copenhagen Airport’s 100th anniversary. How does one celebrate something that monumental? Together with the airport, we brainstormed and built a strategy to make sure this landmark anniversary got every bit of the attention it deserved.

Billboard displayed at Copenhagen Airport

Part of a series of billboards showing the before and now of both travellers and staff

Billboard displayed at Copenhagen Airport

Part of a series of billboards showing the before and now of both travellers and staff

The celebration wasn’t just about showing millions of passengers that it was party time. It was a moment to reflect on what Copenhagen Airport truly represents: the power to connect people, cultures, and ideas — to connect the world — and what profound social value there is to travel. Indeed, travelling is about visiting loved ones, exploring unfamiliar places, or discovering new opportunities. In that sense, the airport becomes a symbol of openness, progress, and human connection. And last, but certainly not least, it was about honouring the thousands of employees who make Copenhagen Airport thrive every day whilst reminding them that they’re part of something truly special and giving them every reason to feel proud of their contributions.

Film on travelling traditions

Part of a series of film on the travellers’ and traditions

We developed a comprehensive campaign to position Copenhagen Airport as a modern, global hub that delights travellers and connects people from all corners of the world. The campaign captured how travelling can be a transformative journey that enriches lives in countless ways and how it enhances life quality, fosters tolerance, and builds social skills. In its 100-year history, Copenhagen Airport has played a pivotal role in making international connections feel both seamless and meaningful, and the campaign demonstrated just that. Eye-catching billboards, engaging social media posts, a sleek new anniversary logo, and more, every detail was thoughtfully designed. We also brought cutting-edge genAI technology into the mix, creating dynamic videos that spoke to both internal and external audiences.

Digital billboard at the airport

The anniversary campaign works together with the Time Flies platform

All in all, this milestone was more than a celebration of the past — it was a launchpad for the future. By blending tradition with innovation, our campaign didn’t just honour Copenhagen Airport’s rich history; it also reinforced their commitment to shaping the future of what a world-class airport experience looks like.

Billboard displayed at Copenhagen Airport

Part of a series of billboards showing the before and now of both travellers and staff

Billboard displayed at Copenhagen Airport

Part of a series of billboards showing the before and now of both travellers and staff

Billboard displayed at Copenhagen Airport

Part of a series of billboards showing the before and now of both travellers and staff