True Beauty
Lies in Discovering
Who You Are
International brand marketing platform
When AnnóAnno came to us, they already knew they had a unique product: a styling service for women in the growing European plus-size fashion market. But, despite their growth rate, they needed more. Something fit for an ambitious brand aspiring to do things in a new way. Like all noteworthy brands, they needed to claim a position in the market to call their own. Enter 1st wave.
AnnóAnno styling box
Branded engagement flow
It was clear to us that AnnóAnno needed to advance their brand from being a mere basic qualifier – meeting the bare minimum to compete in the market – to a strategic differentiator; something that would truly set AnnóAnno apart from the rest of the bunch and provide them with a strategic advantage. To succeed, we determined that they needed to add a strategic brand dimension to both marketing and product experience.
After workshops and some soul search on the part of AnnóAnno, we came to the core of what AnnóAnno’s offering is all about. Helping women turn every fashion season into an occasion for exploration is at the heart of what AnnóAnno does, letting their consumers truly break through and discover themselves. From this insight, it was time to get the ball rolling and make a wave.
AnnóAnno styling box
Branded engagement flow
We proposed a multi-level brand marketing plan, and we got hands-on, too, when we dug in to how the customer experience could be improved upon. Later, we went even further and developed and produced video material for their online presence (a full TV commercial that aired on national TV in four different countries). As for AnnóAnno as well as their customers, it was all about discovering who they are.