In It for
the Long Run
Nordic cross-media campaign
Danske Bank is the market leader in Denmark and a powerhouse when it comes to both private and business banking in the Nordics. With its great experience of delivering value-creating advice and targeted solutions throughout the Nordic region to both sole proprietors and multinational groups, they can say without flinching, “we help businesses achieve their goals.” 1st wave and Danske Bank joined forces to reinforce the latter’s leader position in a competitive landscape, and the mission was to share a message with the businesses of the Nordics: That working together with Danske Bank means working together with a bank that is in it for the long run.
The film 'In It for the Long Run'
Advert shown on national TV
1st wave’s solution was a cross-media campaign. Featuring a film, online banners, and digital out-of-home media, our branding campaign served to position Danske Bank as a bank that has an international outlook, offers innovative digital solutions, and delivers specialised advice throughout a business’ life-cycle. In short: Danske Bank is the bank that’s in it for the long run.
Digital out-of-home
Featured in Copenhagen Airport
Digital out-of-home
Featured in Copenhagen Airport
