Finding
Your Way to
the Customer's
Side of
the Table
Global sales excellence program
Arapidly growing Coloplast Wound Care business wanted to create a new global way of welling that could engage health care professionals more as equal partners than customers. Our advice was to define a position for the wound care brand that would be as easy to identify with for patients and relatives as for health carers and sales people alike. Recognizing that success in wound care is essentially measured in time by everyone involved, we summed the brand’s position up in a statement everyone could rally behind: Every day counts. As a first wave, we joined the Wound Care team in developing the GPS (Great Partnership Selling) program for sales people and their managers. .
The Coloplast GPS - Great Partnership Selling
Global sales manual for sales reps
It gives sales representitives the skills to improve their performance by bringing themselves into a more inclusive position in their encounters with health care professionals. The program has since been adopted throughout the Coloplast organisation.
The Coloplast GPS - Best practice testemonials
‘Sales excellence’ in sales rep’s own words
